Moore’s Law
Moore’s Law is the law of accelerated returns. Any evolutionary process
will experience exponential growth at an accelerated rate once that
process becomes more proficient.
Moore’s Law is accredited to Gordon Moore observations, the co-founder of Intel Corporation; in that computer memory will half in size every 18 months with a trickle down effect on cost reduction. The impact of this is three fold:
Impact of Moore’s Law:
- Performance doubles
- Existing market shares become cyclical
- New market penetration explodes with greater exposure, appeal and affordability
The commercial aspects of this law are equally observed in linkbait creation.
The natural viral nature of “word-of-mouth;”… “you tell two friends, and they tell two friends, and so on, and so on…” in itself expands freely and rapidly in geographical terms; compound that with the ease and use of email and social networks accelerate the spreading effect which is compounded that again by the influence search engines to organize information based on interest and popularity… the exponential accelerating effects of Moore’s Law are equally apparent.
Moore’s Law Impact in Linkbait
- Linkbait added to an existing domain has a much easier time achieving ranks in Google than a new(er) domain using the identical content, architecture and on-page optimization merits simply because the former has previously gained and now has established links (thus link history) and the latter has none. (e.g. better performance)
- Because of the viral nature; existing market shares spin the linkbait in a cyclical form. (spreading the word to friends and colleagues in their circle of influence)
- New exposure adds new audiences which expands a domains reach through freely acquired appeal which is highly affordable.
When the valves of viral are fully opened - not only are the flood gates open to acquire direct new traffic but the effect on search engine ordered ranks can often be exponentially enhanced and observed in mere days rather than weeks or months.
Catch 'n Re-Lease Me delivers marketing strategies with a focus on measurable and exponential accelerated returns based, in part, on the value of viral marketing.
